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Campaigns page

Select Advertisers > Campaigns to display the Campaigns dashboard.

Campaigns in RAC help you organize and track your advertising activity, offering real-time bidding for display traffic campaigns and live creator campaigns.

Features​

  • Create, edit, and delete campaigns
  • Fund campaigns securely using a wallet
  • Run display and video ad campaigns
  • Bid on real-time ad inventory
  • Set campaign limits, parameters, and targets (keywords, location, devices, etc.)
  • Optimize bid budgeting with smart bidding

How ad campaigns work​

Ad traffic campaigns can be either “Display” or “Video.”

  • Display traffic ad campaigns: Traditional display ad creatives of various sizes placed on publisher content.
  • Video campaigns: Use video file format creatives and VAST tags for ads placed on videos.

Campaign properties​

  • Name, label, and ID: Assign a memorable name and use labels for organization.
  • Campaign ID: Automatically generated unique identifier.
  • Ad type: Specify the size (see Creatives section below).
  • CPM: Cost per 1,000 impressions.
  • Daily budget: Maximum daily spend.
  • Spread: Evenly distributes daily budget throughout the day.
  • Total spend limit: Maximum lifetime spend.
  • Bid type:
    • Flat: Predetermined CPM used for bidding.
    • Smart: Set max CPM, and RAC optimizes value.
  • Frequency capping: Limits views per user in a given period.
  • Ad types capping: Sets limits for ad views.
  • Targeting: Define your target audience using parameters such as white/blacklists, connection types, keywords, channels, locations, languages, operating systems, and devices.
  • Scheduling: Specifies active time periods for the campaign.

Wallet and creatives​

  • Wallets: Used to fund your campaign. Refer to the RAC Wallet section for more details.
  • Creatives: Files containing your advertising content. Refer to the Creatives section for more details.

How live read creator campaigns work​

  • Live reads: Include a script, product info, brand, logo, and call to action, broadcast during a livestream by the creator.
  • CPLV (Cost Per Live Viewer): Amount spent per live viewer during the read. Example: CPLV of $0.48 for 1,234 viewers results in $592.32 billed.
  • Frequency cap: Limits how often a creator performs your read.
  • Lifetime spend limit: Maximum amount you wish to spend.
  • Date range: Specifies the duration of the campaign.
  • Max spend per creator: Caps the spend regardless of live viewer count.
  • Max reads per creator: Limits the number of times your campaign is performed by each creator.
  • Call to action: On-screen overlay with your product image and a system-generated QR code. Includes buttons in the stream description and live chat for viewers to visit your product link.
CTA components

A call to action will be overlaid on the creator's stream and consists of two main components:

  • Logo or icon
  • Promotion

Use a single logo/icon (200px by 200px or a 1/1 aspect ratio) to be displayed with your on screen promotion, max size 5MB, accepted types: gif, jpg, jpeg, png.

See also: