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Landers page

Select Advertisers > Landers to display the Landers dashboard.

Landing pages (or landers) are used as the destination for clicked ads. You’ll create your landers outside of RAC and when creating a new campaign provide the URL for the lander so your ad audience will be directed to your website.

  • You can view and filter all campaign landers
  • You can make landers live and pause landers

Available lander macros​

When defining your lander, you specify the URL for the page (that is, the page’s website address, such as www.example.com). The URL can be constructed with a mixture of static text and macros. Macros are tokens that let you pass a value related to the campaign into the final construction of the URL. For example, say your campaign uses the city of Miami as a target and you add the macro {city.name} to the URL construction as, https://www.example.com/{city}. When the landing page goes live, the URL will be displayed as https://www.example.com/Miami.

  • {site}: the site ID
  • {site.domain}: the base domain for the site, for example, www.example.com
  • {adzone}: the zone ID
  • {campaign}: the campaign ID
  • {creative}: the creative ID
  • {lander}: the lander ID
  • {country}: the ISO Alpha-2 country code
  • {country.id}: the internal country ID
  • {city}: the city ID
  • {city.name}: the city name
  • {region}: the region ID
  • {carrier}: the carrier ID
  • {device}: the device ID
  • {device.type}: desktop, mobile, or tablet
  • {os}: operating system ID
  • {os.name}: name of the operating system
  • {os.version}: operating system version number
  • {language}: language ID internal to platform
  • {language.code}: ISO 639-1 Language Code
  • {conversion}: conversion ID (UUID)
  • {click}: Click ID (UUID), an alias to {conversion}
  • {keywords}: keywords found with the request, this can be empty
  • {keywords.matched}: keywords matched with your campaign, only populated when you are keyword targeting
  • {sub.id}: Sub ID provided by the publisher

If you’re logged into RAC, see https://ads.rumble.com/advertisers/campaigns/macros for a reference guide to all available macros.