Create a new campaign
Log in to your RAC Advertiser account. Don’t have an account? Sign up here!
Select New Campaign from the Advertisers menu.
Alternatively, go to Campaigns to view and manage your campaigns. Then, select New Campaign from the top right of the Campaigns page.
Ensure you have sufficient funds in your wallet.
Type
Select your Ad Type: Display or Video. Your selection will be highlighted in blue.
- For video campaign setup, click here.
Select the blue Next button at the bottom right after choosing your campaign type.
The blue progression bar at the top indicates which stage in the campaign setup you are currently in: Type, Settings, or Creatives.
Settings
In Settings, you can:
- Name and label your campaign
- Set your Bidding specifications
- Optimize outreach with Targeting by region, language, operating systems, and more
- Set specific times in Scheduling for your campaign
General
Name
Name your ad campaign for easy identification.
Labels
Optionally, add labels to organize your campaign.
Labels help you organize campaigns. They will appear next to your campaign’s name on the Campaigns page. You can sort or group campaigns by these labels.
Bidding
Each time a visitor loads a webpage with ad spaces, an auction determines which ads will appear. Your bid specifications influence your power in this auction.
Ad type
Select the ad format for this campaign (only one can be assigned). Creatives must match the selected size. This cannot be changed later.
- The ad type size and estimated daily impressions are displayed.
Review which sites (or publishers) have inventory for this ad type before confirming. This information is displayed under the selected ad type.
By default, your campaign will bid on traffic from all available sites per ad type. To narrow your campaign’s bidding options, apply a white/black list to your campaign.
CPM (Cost Per Thousand Impressions)
Set the campaign CPM by using the arrows to adjust the value or by typing a number that can include decimals.
Daily budget
Specify the daily spending limit for this campaign.
- This is the maximum daily spend (USD) your campaign can reach.
- Once the Daily budget is reached, the campaign will be paused for the remainder of the day.
If a campaign reaches its Daily budget, it will pause and resume the following day at 00:00 UTC or when its Scheduling starts.
(Provided the Total spend limit has not been reached and there are funds in your wallet)
Spread daily budget
Enable this option to distribute your daily budget evenly throughout the day. The spread adjusts hourly and resets at 00:00 UTC.
This feature is not recommended for lower-budget campaigns, as spend may be skewed to later hours of the day.
Total spend limit
Optionally, set a maximum lifetime spend limit for the campaign.
- Enabled: Set a total spend limit; when this amount is reached, the campaign will end.
- Disabled: The campaign will run until there are no funds, it is outbid, or it is otherwise paused.
When a campaign reaches its Total spend limit, it cannot be un-paused. The Total spend limit must be increased to continue the campaign.
Bid type
Choose the bidding method for this campaign.
- Flat bidding: Your predetermined CPM will be used to bid for ad space.
- Smart bidding: Set the max spend CPM, and the system will provide the best value among competing offers by adjusting the CPM as needed.
Setting a disproportionately high CPM in Smart bidding will not yield the best value.
Frequency capping
Limit the number of views per unique visitor within a specific time frame.
Example: "2 views per user in 24 hours" limits a unique visitor to seeing your ad campaign a maximum of 2 times within a 24-hour period.
Targeting
Targeting is optional and narrows your ad campaign’s audience.
You can enable and apply global IP exclusions.
You can also enable targets by:
- Connection: by WiFi, carrier, or all
- Keywords: can be whitelisted or blacklisted
- Channels: can be listed or imported from a .csv file
- Countries: can target by "only" or "all except"
- Regions: regions are related to the selected country
- Cities: cities are related to the selected regions
- ZIP Codes: you can supply a list or search by state
- Carriers: carriers are related to the selected country
- Languages: can target by "only" or "all except"
- Operating Systems: can target by "only" or "all except"
- Devices: can target by "only" or "all except"
Each targeting field must be individually enabled.
White/black list
Apply an existing white/black list to pre-filter the sources of your campaign.
- Only previously created white/black lists can be applied.
- You can apply a list after the campaign is created by editing your campaign.
Connection
Highlight your selection in blue.
- All — Include all visitors regardless of their connection type.
- Wi-Fi — Show the ad campaign to visitors using Wi-Fi.
- Carrier — Show the ad campaign to visitors using cellular networks.
Keywords
Display your ad campaign only (whitelist) or not at all (blacklist) on webpages containing specific keywords.
- Keywords are entered one per line.
- White/blacklist creation is indicated by a blue highlight over the edited list.
Include as many single-word keywords as possible, including alternate spellings, since keywords are case-sensitive.
Not all sites accept keyword targeting. Please contact our Help Desk with specific questions about keyword targeting.
Channels
Target ad space on specific creator channels. This narrows your campaign’s bidding pool to the selected channels.
- Type the creator’s name in the search bar to find and target their channel(s).
- Interested in this feature? Contact our Help Desk for more information.
Targeting a channel does not guarantee your ads will be displayed there. Your campaign is only bidding for traffic on these selected channels and must still outbid other campaigns.
Countries
Target specific countries or exclude them (highlighted in blue). Selections appear in the right-hand column.
- Search or scroll for the Country you want to add in the left column. Select it to add it to the list on the right.
- To remove a country, select it from the right-hand column.
Regions
Target regions, states, or provinces within a country. Target specific regions or exclude them (highlighted in blue). Selections appear in the right-hand column. You must target at least one country.
- Search for a Region in the left column.
- To remove a selection, click on the region in the right-hand column.
Congressional districts
Target congressional districts within a region (USA only). Target specific districts or exclude them.
Interested in this feature? Contact our Help Desk for more information!
Cities
Target cities or districts within a region. Target specific cities or exclude them (highlighted in blue). Selections appear in the right-hand column. Regions targeting must be enabled.
- Search for a City in the left column.
- To remove a selection, click on the city in the right-hand column.
Zip codes
Target specific zip codes within the USA.
- Select the state where the Zip Code is located.
- Search or scroll for the Zip Code in the left column and select it to add it to the right-hand column.
- To remove a selection, click on the zip code in the right-hand column.
Carriers
Available internet carriers appear in the left column. Target specific carriers or exclude them (highlighted in blue). Selected carriers appear in the right-hand column. You must target at least one country.
- Search for a Carrier in the left column.
- To remove a selection, click on the Carrier in the right-hand column.
Language
Target specific languages or exclude them (highlighted in blue). Selections appear in the right-hand column.
- Search for the Language(s) you want to target in the left column.
- To remove a selection, click on the language in the right-hand column.
Operating systems
Target specific operating systems or exclude them (highlighted in blue). Selections appear in the right-hand column.
- Search for the Operating System(s) in the left column.
- Select an entire category by choosing its title (e.g., selecting Desktop selects all desktop operating systems).
Devices
Target specific devices or exclude them (highlighted in blue). Selections appear in the right-hand column.
- Search for the Device(s) in the left column.
- To select an entire category, choose its title (e.g., selecting Mobile selects all mobile devices).
Pay attention to any white/blacklisted zones as some zones may consist of only desktop or mobile traffic.
Scheduling
Campaign Scheduling will limit the hours and days your campaign will receive traffic.
Duration
Set the total runtime of your campaign using a start and end date (based in UTC time).
Scheduled times (DayParting)
Times displayed for DayParting are localized times based on the visitor’s location.
If scheduling is left blank, your campaign will bid for traffic 24/7.
Want the ad campaign to run on a specific day?
- Select the box under All Day to highlight the entire day.
Want the ad campaign to run at specific times each day?
- Select the Every box at the bottom to highlight the time of day for every day of the week.
Your selected hour(s) will be displayed in blue. If left blank, the campaign will run 24/7.
Creatives
Creatives are uploaded images that will be displayed in the ad zone. Your Creatives Library stores uploaded creatives for easy viewing and implementation in future campaigns.
Add creatives
You must import creatives to your campaign from your library.
- Select either Open Library or Add Creatives to access your Creatives Library.
Open Creatives Library
- If you have previously uploaded creatives and they are compatible with this campaign’s ad types, they will be displayed here.
- You may use the Filters on the left to sort or search available creatives.
If there are no compatible creatives with the campaign’s ad type, the Creatives Library selection will appear empty.
Adjust the layout by selecting the Grid or List view options in the top right, next to the Upload button.
Filters:
- Type of creative
- Approval status of the creative - evaluation of your creative
- Status of the Parent/Account creative - set by you
You can directly access and edit your Creatives Library by navigating to the main menu, hovering over Advertisers, and selecting the Creatives dropdown option.
Upload a new creative
Select the green Upload button in the top right-hand corner of your Creatives Library window.
Select the kind of creative(s) you are going to upload.
- Image assets should match a compatible ad size - preferably the ad type of this campaign.
- Native ads allow the publisher to better display your creatives as part of their website layout and content. Publishers can selectively choose to display your title and/or brand.
- Review the advertising guidelines by clicking the green View Guidelines button.
Select the blue Next button.
Click within the box to select your file(s) OR drag and drop file(s) into the box to upload.
Review upload restrictions by selecting the blue Restrictions button in the upload window.
Review the display ad preview.
Review Native Ad Creative information by selecting the blue Help button.
Upload files to your Creative Library by clicking the blue Upload button at the bottom right.
If unable to upload a creative, click the warning icon for more information.
Import creatives to your ad campaign
You must import creatives from your Creative Library to use them in an ad campaign.
Import creatives
From the Creatives Library window, select the creative(s) you wish to import.
- Selected creatives will be highlighted in blue.
Then select Import from the bottom menu.
Creative status - pending approval symbol
A newly submitted creative may display a Pending Approval status until evaluated.
Lander and weight
Next, designate a Lander and determine the Weight of each creative in your campaign. These are found directly underneath the creative.
Search for a Lander’s ID# if it was previously used or select Create New and type in the URL.
- Weight is how often a creative will be in rotation for that ad campaign.
A creative’s Weight defaults to “1”, which will route equal amounts of traffic to each creative.
Finally, create your ad campaign by selecting the green Create button in the bottom right.
Your ad campaign has been created!
See also: