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Google Tag Manager Conversion Tracking

Step 1: Open Google Tag Manager​

  1. Go to Google Tag Manager and log in to your account.
  2. Select the appropriate workspace for the website where you want to set up the RAC tracking.

Step 2: Create a new tag​

  1. In the left-hand menu, click on Tags.
  2. Click on the New button to create a new tag.

Step 3. Set up the Global Tag​

  1. Name your tag something recognizable, such as "RAC Global Tag".
  2. Under Tag Configuration, select "Custom HTML".
Google Tag Manager set up
  1. In the HTML field, copy the code snippet from Tag set up in RAC Conversion Set Up and paste it into the Custom HTML field.
// example code snippet
<script async src="https://a.ads.rmbl.ws/ratag?id=AV-XXXX"></script>
<script>
  window._ratagData = window._ratagData || [];
  function ratag() {_ratagData.push(arguments);}
</script>
Add the tag
  1. Under Triggering, select All Pages (this will ensure the tag fires on all pages of the website).
  2. Save the tag.

Step 4: Set up the Conversion Confirmation Tag​

  1. Create another tag by clicking New and name it "RAC Conversion Confirmation".
  2. Under Tag Configuration, select "Custom HTML".
Custom HTML tag configuration
  1. In the HTML field, paste both scripts found in RAC Conversions setup:
    • Under Triggering, click on the trigger icon and select Page View.
    • In the Page View trigger configuration, set the trigger to fire on pages where the URL path contains "thank-you" or the confirmation page of your site.
  2. Save the tag.

Step 5: Preview and publish​

  1. Once you've set up both tags, click on Preview in the top-right corner of the Google Tag Manager interface to test that the tags are firing correctly.
  2. After confirming that the tags work as expected, select Submit to publish your changes.

Summary of tags and triggers:

  • RAC Global Tag: Fires on all pages of the website to capture user data.
  • RAC Conversion Confirmation Tag: Fires on the "thank-you" or confirmation page to track conversions.

By following these steps, you should have successfully added the RAC tracking code to your site using Google Tag Manager.