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EverFlow Conversion Tracking

  1. Log in to your EverFlow account.
  2. Go to the Tracking section and create a new tracking link.
  3. Add your Rumble campaign as the traffic source or network you want to track.

Make sure to append macros/parameters to the tracking link for capturing the click ID. For Rumble, you will typically use click_id or a similar identifier in your tracking link. The parameter is typically labeled as &click_id={click_id}.

For example: https://yourdomain.EverFlowclient.com/?click_id={click_id}&other_parameters

Step 2: Set up the postback URL in Rumble​

  1. Log in to your Rumble account and go to your Conversion Actions page (this can usually be found under settings or a similar tracking setup area).
  2. Copy the Conversion Action ID from Rumble. You will need this in your postback URL to track the correct conversion event.
  3. Go back to EverFlow and configure the Postback URL for your Rumble ads campaign.

In EverFlow, paste the following Postback URL into the Postback field: https://a.ads.rmbl.ws/v1/conversions?cid={click_id}&caid=[CONVERSION_ACTION_ID]&value=[amount]

  1. Replace the following:
  • {click_id}: This will be dynamically replaced by EverFlow with the actual click ID at the time of the conversion.
  • [CONVERSION_ACTION_ID]: Replace this with the Conversion Action ID from your Rumble account (the unique ID that identifies the conversion event in Rumble).
  • [amount]: Replace this with the parameter that tracks the conversion amount, such as the total price of the sale. EverFlow typically uses{payout} or another defined macro for this.

For example: https://a.ads.rmbl.ws/v1/conversions?cid={click_id}&caid=XXXX&value={payout}

Step 3: Configure the S2S Postback in EverFlow​

  1. In EverFlow, navigate to Manage Postbacks for the campaign.
  2. Paste the Postback URL with the correct macros in the Global Postback URL field or assign it to specific offers as needed.
  3. Save the postback settings.

Step 4: Test the tracking setup​

  1. Run a test conversion by generating traffic from your Rumble ads that will go through your EverFlow tracking link.
  2. Once the conversion occurs, EverFlow triggers the postback to Rumble using the click ID and conversion amount.
  3. Verify that the conversion is recorded both in EverFlow and in Rumble under the correct conversion action.

Step 5: Monitor and adjust​

  • Monitor conversions: Check your EverFlow and Rumble dashboards to ensure conversions are being tracked accurately.
  • If you notice any discrepancies, double-check the click_id, Conversion Action ID, and the amount parameters in your postback URL.
  • Make sure that EverFlow is correctly passing the click_id and other relevant data to Rumble.

Important considerations​

  • Macros: Ensure that the macros used in your tracking link and postback URL are correctly defined within EverFlow to capture the right values (e.g., {click_id}, {payout}).
  • Conversion amount: If you want to track the value of the sale, ensure that you are passing the correct value in the value=[amount] part of the postback.
  • Testing: Always test with both real and test conversions to ensure your S2S tracking is functioning correctly before going live.

By following these steps, you will successfully set up S2S conversion tracking between Rumble and EverFlow, ensuring conversions are tracked accurately without the need for client-side scripts.