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BigCommerce Conversion Tracking

Step 1: Add the global site tag​

Before you can start sending conversion events, you need to place the following global site tag snippet in the <head> section of every web page where you want to track events.

<script async src="https://a.ads.rmbl.ws/ratag?id=AV-XXXX"></script>
<script>
  window._ratagData = window._ratagData || [];
  function ratag() {_ratagData.push(arguments);}
</script>

Step 2: Determine the page for the script​

Place the dynamic conversion tracking script on the page where the cart's total value is available; this is typically on the order confirmation page. Placing the script on the correct page ensures you are capturing the value at the point of conversion.

Step 3: Access the cart's total value​

If you're using BigCommerce's Stencil framework, you can use Stencil's global objects to access the order total. The object {{order.total_inc_tax}} retrieves the total value of the order including taxes. If taxes are not relevant, you may use {{order.subtotal_ex_tax}} to get the subtotal excluding taxes.

  • Total Value (with tax): {{order.total_inc_tax}}
  • Subtotal Value (without tax): {{order.subtotal_ex_tax}}

Step 4: Insert the dynamic value into your conversion script​

Now that you know which value to use (either total_inc_tax or subtotal_ex_tax), you’ll modify the ad conversion script to dynamically populate the price of the cart.

Example for total value including tax:

<script>
  ratag('conversion', {
    to: XXXX,  // Replace XXXX with your actual tracking ID or value
    value: {{order.total_inc_tax}}  // Dynamically pulls the total order value including tax
  });
</script>

Example for subtotal value excluding tax:

<script>
  ratag('conversion', {
    to: XXXX,  // Replace XXXX with your actual tracking ID or value
    value: {{order.subtotal_ex_tax}}  // Use this if taxes are irrelevant or you want to track the subtotal
  });
</script>

Step 5: Place the script on the order confirmation page​

Ensure the script is placed on the order confirmation page of your BigCommerce store. This page appears after a successful purchase, where the order's total value is finalized and can be tracked.

Step 6: Test the implementation​

After implementing the script, thoroughly test it by completing a purchase. Make sure:

  • The total or subtotal value is correctly captured.
  • The value is passed to your ad conversion tracking.
  • The conversion tracking platform (e.g., Google Ads, Facebook Ads) is receiving accurate data.

Step 7: Adjust the setup if needed​

If you are not using Stencil or run into issues, consult the BigCommerce documentation or contact BigCommerce support to tailor the solution to your specific setup.