Why Advertisers Should Stop Chasing Trends and Start Owning Them

Every week, there’s a “new big thing” online.

One minute it’s a viral dance, the next it’s a meme about an egg, and by the time you’ve built a campaign around it… the internet has already moved on. For years, advertisers have been told to chase whatever’s trending. But here’s the truth: trend-chasing is a race you’ll rarely win.

Instead, the brands that break through are the ones who own moments, the ones who understand their audience so well, they can predict what will matter next, and create content that’s relevant before everyone else jumps in.

On Rumble, we see this happen constantly. Independent creators aren’t waiting for a trend to be blessed by an algorithm. They're creating the conversations that other platforms will be talking about next week. That’s the power of an open, independent ecosystem: you’re closer to the cultural spark, not just the wildfire after it’s already burned through.

With Rumble Ad Center, advertisers can tap into that spark. By targeting audiences based on interests and behaviors across Rumble’s network, you can place your brand where the conversation starts, not where it’s already gone stale.

So maybe it’s time to stop chasing trends. Start building them.