Ask any gamer: the best moments in a stream aren’t always about the win.

Sometimes it’s a speedrun gone hilariously wrong. Sometimes it’s a clutch play that makes the chat lose their minds. And sometimes it’s just two players arguing about whether pineapple belongs on pizza.

On Rumble, gaming streams have their own kind of magic: raw, unpredictable, and completely unscripted. Viewers aren’t just watching; they’re part of the moment, live in the chat, reacting in real time.

For advertisers, that means one thing: attention. Gamers stay tuned in for hours, building real connections with the creators they watch. That’s a window to show up in a way that feels natural to the community — whether it’s with creatives that riffs on an inside joke, rewards loyal viewers, or drops right before the next big game release.

With Rumble Advertising Center (RAC), brands can get in front of these hyper-engaged audiences. You can target by interest, reach viewers at peak watch times, and make sure your ad appears right where the conversation is hottest.

Because in gaming, the real win isn’t just beating the level — it’s owning the moment.