Create a live read campaign
Select Advertisers > Creators > Live Campaigns to display the creator campaigns dashboard.
Before you begin:
- Identify your live read creators
- Plan for your budget
- Fund your wallet according to the budget
- Have your campaign assets ready, including your script, product and brand information, logo, and call to action
- Have your schedule ready
To create a new live read creator campaign:
- Select Advertisers > Creators > New Live Campaign or select Create from the Creator Campaigns2 dashboard.
- Provide a name for the campaign.
- Specify creator channel or channels.
- Specify the range for live viewers. You can specify minimum or maximum values, or leave the range as Unlimited (selected by default).
- Specify the brand for your product that is to be featured in the live read.
- Specify the name of the product.
- Specify the call to action for the live read, which includes the promotion, the product link, and the logo.
- Add your script and specify the script preferences.
- Specify the CPLV.
- Set the frequency cap.
- Specify the duration for the campaign including the start and end dates.
- Specify the maximum spend per creator.
- Specify the maximum number of reads per creator.
- Specify the lifetime spend limit.
- Select Create to create the new campaign.
The campaign will be visible on the Creator Campaign dashboard.
See also: